Wednesday, September 26, 2007

Dada Electronics Ecological mission statement

From the beginning Dada's business plan had an important ecological aspect.

Bringing high-end audio equipment back to life and saving it from the dustbin is in itself a strong concept that gives us a "negative ecological footstep", which means we give more to the environment than we take from it.

But today we want to go a step further for nature. We decided to:

  • Print less documents. Invoices, manuals, documentation... will be sent in pdf format.
  • Only use 100% recycled unbleached paper for those documents (like address-labels) that need to be printed.
  • Only use 100% recycled packaging-material.
  • Only use ROHS-compliant electronics components
  • Only use lead-free solder
  • Only use 100% "Green" electricity
  • Make the ecological aspect an essential negotiation-point with our suppliers
  • Advise our customers about ecological solutions

We are addicts of great music and great sound equipment. If we want our grandchildren to enjoy this heritage we have to preserve it.


Picture: Leica R3, Summicron 50, Kodak Portra N 100 ASA, f5.6 .60 sec, Warnant, Belgium, 2003
Click on the picture to enlarge


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